Made to be worn, built to be kept

Ahead of London Watch Week City Edition, Ednah, founder of Horological Atelier, talks moon phases, Swiss modules and why a watch’s story is worth protecting.

Ask Ednah what moves her and the answer comes quickly. “Time,” she says. “Time is a constant. It was here yesterday, it’s here today and it will be here tomorrow. We’re just living in its movement, and we try to capture it with beautiful designs and vibrant colours.”

Humans have kept time since the sundial, and the mechanical watch has outlived generations of wearers. As a collector, she fell for vintage cocktail watches: small, jewel-like pieces with mechanical movements. “They look like jewellery, but they work,” she says. “And for someone with a small wrist, they actually fit.”

Beautiful, but made to be used

“I love beautiful things, but I also love practical things,” she says. “I believe in beautiful things you use every day. There’s nothing wrong with a display cabinet, but if you’re spending money on something, you’d better use it. It had better have functionality.”

That thinking shaped her first design, the British-designed BOVARO® Lunoire, in 32mm and 40mm. Inside is a Swiss Ronda 706.3 quartz calibre showing day, date, month and moon phase. Choosing Ronda, the family-run Swiss maker founded in 1946 and known for dependable movements, let Lunoire offer a genuine Swiss moon phase at an accessible price. Its six colourways carry celestial names such as Solar Aureate and Midnight Abyss. Lunoire is quartz for now; once the current series sells through, an automatic Lunoire 2.0 will follow. “Quartz is perfectly good, but many people love an automatic,” she says.

CLÉVIOR: two Swiss makers, one watch

CLÉVIOR® followed, designed with a Swiss team. Both models share a black mother-of-pearl dial, a 904L stainless steel case and an internal rotating bezel set by a crown at ten o’clock. The 35mm Stella Veritas, “Star of Truth”, is a Swiss automatic dress watch with a sapphire exhibition caseback; its stars-and-teardrops dial design is patent pending.

The 40mm Lux Noctis, “Light of the Night”, is where the engineering shows. The base is the ETA 2892-A2, a slim, high-beat automatic long trusted as a foundation for complications. On top sits a Dubois Dépraz DD 2020 chronograph module from the Vallée de Joux specialist that has built complications since 1901. Making the two work as one, with the date at 12 o’clock, the bezel and Super-LumiNova where the wearer needs them, and 200 metres of water resistance, is engineering most wearers never see.

“Most people wear a watch without thinking about the work behind it.”

“I’m new to this space and unknown, and that’s okay,” Ednah says. “But I work with known makers, known movements and known solutions, and I can name every component, so my customers have that assurance. That’s the beauty of it: knowing what’s technically good, and using it to create something beautiful.”

CLÉVIOR is on pre-order, and Ednah is candid: “As a startup, we don’t have a lot of money lying around. I know I’m in uncharted waters; doing this solo is a shot in the dark, but it’s one I’m enjoying. So I’m asking people to take a shot with us.” One customer told her they loved supporting a UK-owned business.

TimeVault: the story behind the object

The London Underground opened in 1863 with steam trains; today’s electric tube has a documented history at every step. “People rarely think about it because it simply works,” Ednah says. “But we know where it came from, and that’s part of why we trust it. That’s provenance.”

Her answer for watches is TimeVault® – Asset Provenance, a digital provenance passport. It is deliberately not a marketplace. “We don’t hold anything physically. We help you manage the paperwork, so when you go to market, your story is ready,” she says. “Watches are a forgotten asset class. Even when a watch may not hold its value, the information around it does. You have a far better chance of selling at a good price if you can evidence its history.”

The platform is designed as a one-stop shop for a watch’s everyday admin. Owners can record, buy and update insurance, with reminders when renewal is due; request a service from TimeVault’s service partners; and transfer ownership when they sell. TimeVault rebuilds a watch’s history rather than inventing it, and each record is cryptographically secured on AWS, so entries cannot be altered, even by TimeVault’s team. The passport records the watch, never the owner’s personal details, while identity checks run through Stripe, so every user is verified with bank-level security. Marketplace partnerships will follow when the time is right.

“I use products, services and suppliers that work,” Ednah says. “A lot of thought has gone into this.” Every BOVARO and CLÉVIOR watch ships with its own TimeVault certificate holding its warranty information. There are no printed papers to lose: the watch arrives in its box, and its documentation is kept cryptographically.

Still learning daily from brands, watchmakers and collectors, she has an open invitation: “Come to our stand and ask me as many questions as you like.”

Meet Ednah at London Watch Week City Edition, the Royal Exchange, 18 November 2026. Email Ednah: info@asset-provenance.com

clevior.co.uk · bovarowatches.com · asset-provenance.com